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Date Created: 12/18/15
Presented by Daniel Toriola Basic Graphic Design By Kelly Paal Basic Graphic Design by Kelly Paal Wether you design your business brochures flyers web page or ads there are some things that you need to know There are some basic graphic design principles that those of us trained in the commercial artgraphic design field don t always share Here s a short list of elements of graphic design that you can use today Color This is the first and most important Color is everything It s why we buy HDTV sets to get better color You want to consider your product first Is there a color that fits the item Are you selling beach items chose a sand color Are you selling electronics chose a metallic color Next make sure the color is eyecatching but possible to look at If you can t stare at the color for at least the minimum amount of time that you d want your customer s attention then don t use it Line And I don t mean a line I mean the line of the elements in your project Stand back and squint at your creation Notice the line of the text and the images Where are the lines moving They should all direct your customer s attention from the top of your page to the bottom in a seamless movement If you notice an out of place line the directs your eyes back to the top of the page or stops it all together then you need to rearrange a few items Form Related to line Squint again and notice the text as a block or rectangular form instead of individual lines Notice the images or art as shapes And notice the entire piece as a form All of the forms should flow from one to another Each form should direct your eye to the next form on the page from top to bottom again in a seamless flowing line Movement Looo Design amp Banner Design Professional Logo amp graphic design Page 1 Presented by Daniel Toriola I I ve already touched on this but this is very important You want your customer to start at the top left corner and end in the bottom right corner The traditional form of movement is a Z meaning the eye should start in the top left go to the top right make a diagonal to the bottom left and end up in the bottom right This form is ideal for advertizing and web pages with a lot of graphics or images The exception would be a page with all text where you would want the reader s eye to move left to right on each line Space Negative space We all pay attention to the amount of space that we use on our projects What about the space that you don t use Do you notice that Well it s just as important Stand back and squint again Notice the percentage of items filling up your project what is the percentage of negative unused space While you want to make the most of your space available you don t want all of it used up either Using too much makes an ad look busy too little it looks empty An appropriate percentage can be anywhere from 60 to 80 used space and 40 to 20 negative or unused space Keep your percentages in that range and you ll have a nicely balanced ad web page or project Texture This is becoming important again with web design All of the really cool and interesting textures that you can use for anything from backgrounds to text is amazing Remember one thing that a texture carries almost as much weight to the eye as a photo Just as you would not place a lot of photos on your page don t use too many textures Also watch your placement of these they can pull the eye away from where you want it to move Remember one thing when it doubt simplify Copyright 2004 Kelly Paal Kelly Paal is a Freelance Nature and Landscape Photographer exhibiting nationally and internationally Recently she started her own business Kelly Paal Photography wwwkellvpaalphotooraphvcom She has an educational background in photography business and commercial art She enjoys applying graphic design and photography principles to her web design Compelling Banner Logo amp Graphic Design DesignGraphicsorg offers affordable professional custom static animated and Flash banners logos favicons and web graphics P 2 age I Presented by Daniel Toriola I Using Professional Graphic Design For Your Website By Mohammad Sarfaraz Khan A professional graphic design is surely one of the best tools you could ever use to uphold and bolster the effectiveness of your dear and lucrative Website If you are running and maintaining your online presence for the purpose of generating income and revenue it is time you invest in tools and systems that would help boost the attractiveness and profitability of your online presence If you are operating and maintaining a Website it should always be your goal to make the site as interesting as possible To help you gauge and assess the attractiveness and overall appeal of your own site it would be helpful if you would let friends and colleagues critique your Website Be reminded that in Websites as always a professional graphic design is one important factor or element that is essential to the overall success of the business When you establish and roll out an online site it follows that you have goals and aims for the site In general almost all online sites designed and created online are made to invoke higher traffic and eventually great revenues The use of proper and appropriate professional graphic design is one sure way how you could make the endeavor work more effectively What is a professional graphic design A professional graphic design is a design or structural style that defines the overall appeal of the Website You would find that the most complex and difficult designs could be costly and tedious but alas most of such exhilarating designs are futile and are less effective In contrast a simple and very basic professional graphic design can be modest but very effective and attractive especially among the members of the business community If you are putting up your own online business you should always strive to use the most effective and appealing professional graphic design in the market You will not have to fret because there are surely numerous professional graphic designs available to meet your requirements Your Website Your Website is no different from all other online sites in existence You may argue that you are striving to make you site as unique as possible But always be reminded that that is also the argument and claim of all other Website creator and operator At the end of the day your Website may not be truly unique but you can make it stand out and become truly outstanding You can start in this endeavor by investing and capitalizing on a good professional graphic design The design gives the overall look and feel of the Website In this way it should always be made very appropriate and useful for the overall content and structure of the entire Website If you are aiming to make your Website lucrative and profitable which for sure you are intending to do you can start the initiative by investing into a good and functional professional graphic design There are many graphic designs available in the market The best ones are those that are suited and tailored for your needs and preferences and for the overall demand in the market Your Website is regularly viewed and checked out by clients and consumers Isn39t it just appropriate to make it really effective Design Plus Web Hosting Design Plus will professionally list your Ad with up to 300 classified sites P 3 age I Presented by Daniel Toriola I and appealing Using a good and useful professional graphic design would be the initial and basic way to do so Bei M is the best author in the industry provides services to digitalxstream that is perfect source for complete ecommerce business solutions and professional graphic design services httpwwwdiqitalxstreamcomhttpwwwdiqitalxstreamcomdesionaspx Kitchen Design EBook How to research design and build the kitchen of your dreams Page 4 I Presented by Daniel Toriola I Related eBooks Using Professional Graphic Design For Your Website Securing Professional Graphic Design Services Graphic Design 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