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Date Created: 12/18/15
CLIENT CASE STUDY SNAPSHOT Are Your Marketing Efforts the Picture of Health? The healthcare industry is facing significant changes in its foundation. One goal of the Healthcare Reform Act is to reduce the federal deficit by $143 billion over the next ten years. Another is to increase access to healthcare by prohibitinginsurers from denying coverage and imposing higher costs. With heightened consumer selectivity and expectations, the industryis being increasingly tasked with reducing costs and waste while ensuring the quality and safety of care. Healthcare Lead Generation Suppliers to the industry now face many marketing and sales Teleservices Campaign obstacles. The industry’s challenges, coupled withtight marketing budgets and increased competition, make it difficult for suppliers Client Profile to get in front of the decision makers. A major IT solutions provider engaged DMP to develop a campaign to significantly Beginning in 2012, there will be a projected 24% increase its healthcare sales lead pipeline. increase per year in IT spending The client was looking for qualified sales opportunities for its software solutions that Healthcare organizations are now deciding which IT, enabled a single patient view. communications, software and records automation systems they will purchase. With this tremendous opportunity for healthcare The Challenge: The client was sending industry suppliers, it is now more critical than ever to get in front trade show and event leads directly to the of your prospects and fully demonstrate the value of your sales team. These less than qualified leads yielded poor sales results and caused the company and products and services. client’s sales force to lose confidence in the DMP recognizes the growing emphasis on honesty and leads generated by marketing. As a result, transparency in the healthcare industry. Our strategies to develop the client’s marketing campaigns did not and deliver successful marketing campaigns include: produce strong ROI. • Personalized, multi-touch, multi-channel lead generation DMP’s Solution: To accomplish the campaigning, which the medical industry is embracing. client’s goal of improving lead quality in their • Identifying and engaging the decision makers, communicating your sales pipeline, DMP’s solution included list message, and finding opportunities for your solution. research, target database building and a • Comparative, head-to-head data studies as a necessary defense in customized lead nurturing program to this competitive market. deliver the client’s message to the intended audience. We then passed only highly • Highlighting how relevant and cost-effective your product is to your qualified sales-ready leads to the sales team. client. • Differentiating your company from the rest in thiscrowded market Result: DMP’s solution dramatically by cultivating a straightforward and compelling campaign. improved the quality of the leads. The client’s sales team reported that DMP’s leads were “ten times better” than leads from Let DMP’s experienced marketing team help your firm other programs. DMP exceeded lead capitalize on the unprecedented opportunities created by the generation targets and earned our client a Health Care Reform Act strong ROI for 12 consecutive months. ©2011 Direct Marketing Partners All Rights Reserved Direct Marketing Partners is an outsourced business-to-business marketing service provider. Through the use of proprietary tools, personalized multi- touch strategies, and unmatched analytics, we specialize in optimizing lead pipelines, accelerating our clients’ marketing-through- sales cycles, and achieving measurable, robust ROI. Our core competencies include sales lead generation and qualification, direct and channel partner lead pipeline management, audience acquisition, and Get Your Pipeline Prescription database marketing and management . Find out why companies like ESET©, MedAssurant©, Nu Horizons©, Sun Microsystems©, and Axway© have turned to DMP as their marketing ally in the fast-moving healthcare arena. Our meticulous and focused approach can deliver your value proposition by: • Developing and building a database that is specific to your needs to use for telemarketing, email, webinars and other marketing DMA Echo Award Winner initiatives. • Identifying the correct contacts within the organization and determining their needs and business challenges. • Using our proven lead nurturing process to take the prospect through the pre-sales cycle. The International ECHO Awards are • Generating quality sales leads and appointments for your sales force produced by the Direct Marketing and channel partners. Association and are considered the Oscars of direct marketing. A highly coveted industry honor, the ECHO is the only comprehensive international direct marketing award How can Direct Marketing Partners help you uncover recognizing excellence in strategy, creativity opportunities in the healthcare market? and results. Call 800-909-2626 x4 or email email@example.com to find out today! 2045 Hallmark Drive, Suite 5 Sacramento, CA 95825 800-909-2626 ext. 4 Email: firstname.lastname@example.org ©2011 Direct Marketing Partners www.directmarketingpartners.com All Rights Reserved
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