MKT 423_ Week 9
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This 1 page Class Notes was uploaded by Allie S on Sunday April 3, 2016. The Class Notes belongs to MKT 4230 at Clemson University taught by Dr. Knowles in Spring 2016. Since its upload, it has received 14 views. For similar materials see Promotional Strategy in Marketing at Clemson University.
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Date Created: 04/03/16
▯ Eyes ▯ ▯ We are visual creatures ▯ ▯ E.H. Hess – Physiologist – gathered info about HOW to test good/bad advertisements First to research eye tracking o Because he was the first to make a connection between stimulation and visceral response ▯ Pupils dilated when looking at a book of beautiful animal pictures o Visceral response to a visual stimulation o When we look at something that sparks our interest, our eyes dilate In a study, it was found that men were attracted to large pupils o Women respond more to children, handsome men o Men respond to women, landscapes o Given 2 of the same pictures of a woman, but one had dilated pupils Men liked big pupils Women did not respond as well Liked medium, also blue eyes – see pupils in a blue eye better Encyclopedia Study o Two images on the cover of the same encyclopedia: Boys in a pool People’s pupils dilated more Cooler picture Family around a telescope But preferred this ▯ There is software to track eye movement o Tobii o Movement maps o Heat maps ▯ ▯