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Week 12- The Affluent Society

by: Asia Caldwell

Week 12- The Affluent Society 32763

Marketplace > East Carolina University > History > 32763 > Week 12 The Affluent Society
Asia Caldwell
GPA 3.68

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About this Document

These are the lecture notes from Wednesday's class.
History 1051
Dr. Prokopowicz
Class Notes
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This 2 page Class Notes was uploaded by Asia Caldwell on Monday April 4, 2016. The Class Notes belongs to 32763 at East Carolina University taught by Dr. Prokopowicz in Spring 2016. Since its upload, it has received 21 views. For similar materials see History 1051 in History at East Carolina University.

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Date Created: 04/04/16
Wednesday, March 30, 2016 The Affluent Society  Description of the 50s in one word: GROWTH  Now 6 percent of the world’s population  Now provides 33 percent of the world’s goods  Desensitization: to make something less sensitive  The baby boom begins after WWII and ends late 50s early 60s o Will continue to be the guiding factor to extending the population o They are raised by parents guided new ideas  Ex) Dr. Benjamin Spock­ The Common Sense Book of Baby and Child Care  Encouraged people to love and hug their babies  There is a growth in economics o People want higher pay o By 1946 inflation sets in, wages rise, prices rise o The economy is healthy o Why?   The USA was not affected much by the war  They could provide for those in need  The market is huge because during war rationing was going on  During the war people saved their money, now they could buy what  they needed  Workforce becomes an educator  Ex) “Veterans if buying a farm, home, or business, learn about  guaranteed loans  Plastics become huge o Synonym for the word artificial o Involved a new idea of creating new materials and using technology  Television  o There were only three channels, everyone watches the same thing o By 1950 there are 50 million tvs  Housing booms o Appears in suburbs o Farmland was converted into neighborhoods  Cars o A variety of cars are invented  The Living Garage: Parking the car in the house to still look and be with it  Drive up bank teller, drive thru movie theatre  IBM­ International Business Machine o  Others refer to it as I’ve Been Moved (families had to move to work for these  companies and had no say so)  Abstract Expressionism o Art that showed expression  o Jackson Pollock: Jack the Dripper placed his canvases on the floor and walked around them, throwing, pouring, splashing, flicking, and dribbling paint in random patterns.  Teens (the baby boomers) like new music o Elvis Presley  Parents thought he was too loud, sexy, and black o Little Richard o Jerry Lewis o Richie Allen  Servicemen’s Readjustment Act of 1944 (GI Bill of Rights): created a new government  agency, the Veterans Administration, and included provisions for the unemployment pay for  veterans for one year


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