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Date Created: 12/18/15
Everything I Wish I Knew When I Joined Hubpages When you first join hubpages, it's a steep learning curve. You'll be told to look at this hub, read that guide or have strange words and letters thrown at you including backlinks, SEO, SERPs, keywords, page rank and affiliates. I wrote the following information for a friend who wanted to know the basics. I wrote everything I knew, as simply as possible, and ended up astounded at how much I wrote. So I decided I should transform it into a hub. Despite all this information however, I think it's important to realize that no one can plot your journey for you - everyone has different interests, writing styles and allotted time to use on the site. This hub has the basics. There are hubs linked for further reading if you want or need to know more about something. Please feel free to leave comments or send me an email if you think I've missed something, as this is still a work in progress. Please note that all examples used in this article are hypothetical only. Not a member of Hubpages yet? You can signup here! The basics of creating a hub are simple. You simply click the green 'start a new hub' link at the top of any page on hubpages.com From there, you can name it, categorize it and organize it as you wish, using a wide range of capsules. • A hub is a standalone quality article, it is not a blog post. • A hub should be about 500 words long or longer. Anywhere up to 1500 words is a great size. • The only HTML coding you can use is the very basic type which does the same as using the easily available buttons in the capsule. You cannot put any banners, links, special HTML or other coding into your hub. This includes Amazon and Adsense codes. Further reading on creating a quality hub. Author Score - The score displayed on your profile picture. As long as this is over 75, all outbound links from your hubs will be dofollow. Other than influencing outbound links, this score has no effect on your traffic or search engine ranks. Hub Score - Each hub has its own unique score, which also influences author score. As long as the hubscore is over 40, all outbound links will be dofollow. A hub score will be lowered by things such as duplicate content or promotional material. Backlink - A link pointing to your hub/site or page from any other site on the web. Keyword - Is a significant word or phrase that you are targeting in your hub. You can have multiple keywords. Different keywords have different competition and searches, so it's a good idea to learn about keyword research. Page Rank - A page is given a score by google, from 0 at creation to 10 at best. Backlinks play a big role in your page rank. Page rank also determines where your page or hub places in the SERPs. SEO - Search Engine Optimisation. Basically means creating your work in such a way that search engines are more likely to rank it well or send more traffic. If you want to learn more about SEO, I'd recommend Peter Hoggan's SEO Training Course. SERP - Search Engine Results Page. The page you see when you type a search term into a search engine. Tags - Tags are basically a way for hubpages to 1. Create internal backlinks for your hub and 2. Place your hub in relevant places on the site. You don't need to have a degree or spend ten days researching before you write a hub. Why? Because everyone knows something that someone else wants to know. Of course, it's in your best interest if you write on subjects that people are typing into google - but you'd be surprised what some people actually do search! You can write reviews, guides, recipes, top lists, joke hubs or anything in between. Further reading on finding ideas to write a hub about. You can write on anything that isn't against the hubpagesTerms of Serviceor the AdsenseTerms of Service. So what does that mean? Well basically, you can't write anything with Adult Content, guns, drugs or anything that isn't for a family audience. If you aren't sure whether your hub is appropriate or not, write it, save it as unpublished and then email the URL of the hub to the hubpages team. They're always happy to give feedback on what's appropriate and what's not. Videos Since videos are embedded into the hub and provide a link back to the original video page, you don't need to attribute in any way. Photos Whenever you take a picture from the internet that you did not photograph or create, you need to attribute correctly to the author. Why? Because it's not your work and it automatically falls under copyright restrictions - meaning that if you get caught using someone elses work, you may get in trouble for it. So how do you go about finding pictures you are allowed to use? Just taking images off a google image search is not the way. Here is the basic system I use. 1. Do a google image search. 2. Click on advanced search. 3. Change 'Usage Rights' from 'Not filtered by license' to 'Labelled for commercial reuse.' 4. Go to the original location of the photo, verify that it is licensed for commercial use, note the conditions of use and make sure you follow them. 5. Place the picture on your hub. 6. Place the author's name in the source box. 7. Place a link to the author's profile or the original page of the image in the source URL box. The reason we select 'commercial' is because you can and probably will make money from the hubs that you place the pictures on, making it a commercial venture. Further reading on using photos on your hubs. Hubpages pays you through the ad program for some adverts and eBay capsules. However Adsense and Amazon are currently paid directly by those companies, so you need an account with the,/ If you don't link your affiliates to the site, all clicks and sales made on your hubs will give 100% of the proceeds to the hubpage site owners - you cannot use the HP ad program unless you are signed up with Adsense. However if you sign up with and link your affiliates on this page, hubpages will show your advertising links for 60% of views on your hubs and profile. The best two affiliates to begin with are Adsense and Amazon. Once you've signed up you can simply insert your unique affiliate code into the affiliates page listed above and hubpages will insert your code for 60% of impressions. You adsense code will automatically show on all your hubs during your share of impressions. However, you'll need to insert Amazon products yourself, using the Amazon capsule in order to earn through that affiliate program. Adsense is difficult to get approval for if you live in Asia or India, due to the number of spammers from those countries. People in the US, UK or AU won't have a lot of problems getting approved - although it's a good idea to have ten quality hubs before applying. And don't stress - it generally takes about 6 months to make your first $5 anyway - it's only after that you'll see your earnings increase (unless you hit it lucky!) Amazon is relatively easy to get approved for. Further reading on signing up for Amazon. Further reading on signing up for Adsense. Keywords or keyphrases are very basically - any combination of words typed into google searches to find something. Obviously some have far more competition than others. The word "dog" might have millions of hits but "red dog with blue ears" will have hardly any other websites ranking for it but probably hardly anyone googling it, either. So your basic goal is to find keywords with reasonably low competition but high traffic. Long tail keywords A longtail keyword is basically any keyword/keyphrase that has more than 5 or 6 words. Obviously with that many words, not everyone is typing the same thing. A theory developed a few years ago is that it's possible to get more hits with a range of 'long tail' keywords than a few normal keywords. For instance if ten people type in 'my dog has bad fleas what do i do', 'my dog is sick with fleas, help' and 'help me cure my dog sick with fleas', google will hardly notice. But of course with 5000 variations of that question, it could be a good niche. Obviously good long tail keywords are harder to find but you can get an idea by looking at what keywords your hub is getting hits for (by visiting your page, clicking stats at the top and then clicking 'keywords.') How to use Keywords A few years ago, people started using 'keyword stuffing'. In other words, trying to include the keywords in about 10% of their text. Google put a stop to that with new algorithms so here are the current best places to try and place your keyword for best results: • URL - the only part of your hub that can't be changed. Created when you make a hub, so make sure to put keywords in it (it can only be changed during creation.) • Title - another important area to mention your keywords. • Tags. More on tags later. • In text - just once or twice is good. • Synonyms - google recognizes these as higher quality, better related content on the subject. So instead of 'cats and dogs' we could mention the words 'feline and canine' etc. Further reading on keywords. 1. Type 'google keyword tool' into google and follow first link. 2. Type in the annoying captcha code! 3. Type a word or phrase into the box - in this example I'll use 'dog cat' 4. On the right click 'columns' and tick Estimated AVG cpc, and untick competition. 5. Bottom left tick 'exact' and take off 'broad.' 6. Click 'global monthly searches' at top of column to rank by number of searches. 7. Scroll down to about 20,000 or less searches and start reading - in this case 'dog clothes.' 8. For an example we'll take 'dogs and cats' with 8,100 hits a month. Click those words. 9. You'll be taken to a google search for those words. With a quick look you'll see that there are lots of displays of 'cats and dogs' or 'cats, dogs and...', but no one seems to be ranking for those exact words. So if you create a page with those exact keywords, chances are you can rank reasonably well for it. 10. Check hubpages to see that no one else is aiming for that exact niche - if everyone on hubpages is, not much point trying for it. There are many in depth paid programs that help you find keyword 'niches'. Some good examples are Market Samurai, Micro Niche Finder and The Keyword Academy. You can get free trials on some. The programs are good for more indepth information and also show you things like the exact competition you are up against (such as domain age, page age, page backlinks, page rank etc) However for general work or if you don't want to turn out 20 hubs a week like some hubbers, manually doing it with the keyword tool is fine. A common mistake new members make is to assume that the site just pays you without signing up for anything or money can come from other members visiting your hubs. This is incorrect. Other members of the site do not click adverts or buy through your affiliate links. What you need is to attract search engine traffic from places such as google, yahoo and bing. Keywords are an important step to attracting traffic from search engines. If you promote your hub on sites such as social bookmarking sites, you may get low quality one hit traffic. However if your hub gets picked up by google, the amount of traffic you receive will increase over time. It generally takes 6-9 months for a hub to start seeing serious traffic from search engines. So in the meantime, get in there and write more hubs. Further reading on ways to maximise your page for visitors. Basically a backlink is any link pointing back to your page or site. In my opinion backlinks are not extremely important on hubpages because the site is a page rank 6 (they go from 1-10 with yahoo until recently only being a 9.) In other words, if google search is faced with a choice of a hubpage about a topic and then a page from a site with a PR2 or PR3, or even in some cases higher, it will choose to rank the hubpage better because it is an authority site. However serious hubbers do backlink using a wide variety of ways. Further reading on backlinks. Google likes two things - aged content and fresh content. New content - will get bumped by google for a week or so, because it's new.Old content - will rank better than new or medium age content (have you noticed when you click a page one google search link and you always end up at a page or forum post written in 2005 or something old?) Fresh content - Google likes pages that keep updating. To do this automatically there are several ways: • RSS feeds (see later in article) • Comments - If your topic attracts comments, those are also 'crawled' by google and added to search results. As you may have noticed if you ever searched and ended up at a page with a list of comments where one answered your question. I'd advise against using any links in your hubs without good reason. I'd recommend using the link suggestion tool sparingly. If you want to use any not completely relevant links in your hub, that don't link to your own work - put them below the comments box so people don't see them but google will. Why? Because if people leave your page through links to someone elses page, they aren't leaving through an advert. If you direct them through a link to another page of yours, you are giving them another chance to click an advert on that page. Always use trackers in any outgoing in text links (see trackers guide below.) Two are mandatory to create your own hub, but you can have lots - and lots are good! If you click the title of the tag (not the red X), you will see a page with all the hubs with that tag on the site. Google indexes the first page of hubs with that tag, meaning you should go for tags that aren't too basic. For instance there might be 500 hubs with the tag of 'cars' but only 15 hubs with the tag 'red cars' meaning you can probably get on the first page.So basically - you are just creating more links back to your hub. Plus more text for google to crawl. Here are some examples of tags just from 'cats and dogs': cats, dogs, cats and dogs, canine, feline, canine and feline, cat history, dog history, cat information, dog information, cat guide, dog guide, cat and dog interaction, dog and cat .....As you can see you can get a lot of tags from just swapping the words a bit and using basic synonyms..As mentioned above, tags are also great for RSS feeds. RSS feeds are basically a list of links based on whatever you want. For instance, you can create RSS feeds based on tags (showing hub links with the tag 'cars' or 'red dogs' for instance.) You can also create an RSS feed based on your own work (link is available in your profile.) You can choose to display hot links (those with lots of traffic) or latest published links. They update and refresh as your traffic and content changes - meaning google likes them as they provide fresh content. They also provide free internal backlinks. You can create them using tags - for instance all my baby hubs have a tag called 'babywry' which is unique. The RSS feed I display on my baby capsule will show either the hottest (most traffic) or newest hubpage with that tag. RSS feeds are great once you have a few pages on one topic. Once you know how it's very easy and very useful - especially if you have a hub with a lot of traffic and want to redirect it to hubs with less traffic. Further reading on RSS feeds. As a writer, you're always told 'be creative', make it special and different. On the net you need to do exactly the opposite. A bit of creativity is fine but if you were searching for example 'black cats' and came up with two results: -Guide to Black Cats; -My experience with the black fury Which would you be more likely to click if you wanted basic information? Generally you'd click the one that had the most relevant sounding information. The second one would also rank lower because it doesn't have the keyword 'black cat' in it. Trackers allow you to: • Show your own adverts 10% of the time on referral's hubs. • Show your own adverts on 9-12% of impressions on every hub on the site! Please note that all impressions come out of hubpages share of advertising impressions, not out of another hubpage member's share. Further reading on using referral trackers. buy backlinks
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