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Reading Media Critically 3300.002

by: Nicholas Notetaker

Reading Media Critically 3300.002 Comm 3300-002

Nicholas Notetaker
GPA 2.76
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About this Document

Brief description and examples on semiotics and media (1 or 2)
Reading Media Critically
Lisa Bell
Class Notes
#utd #utdBell #media #semiotics




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This 2 page Class Notes was uploaded by Nicholas Notetaker on Monday April 4, 2016. The Class Notes belongs to Comm 3300-002 at University of Texas at Dallas taught by Lisa Bell in Spring 2016. Since its upload, it has received 12 views. For similar materials see Reading Media Critically in Communication Studies at University of Texas at Dallas.


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Date Created: 04/04/16
Reading Media Critically January 20th, 2016 Semiotics­ The study of signs; focuses on the formal structure of signification Signification­ the reasons and meanings behind signs, how meaning is created in texts, focusing  on symbols called signs Signs work by combining the signifier and the signified We, as students, examine how they are combined and examine why they were chosen Signified­ the concept you are representing Signifier­ is the form something takes Signifier EXAMPLE) ­ a heart drawing is a physical object Signified EXAMPLE) ­ what a heart means: love, romance, requited, not romance, Valentine's  Day, red, New York. Icon­ The actual item: a heart: life and health Index would be something that is connected to the signified someway EXAMPLE: smoke is a sign of fire or possibly lightning  Signs give rich ways to juxtapose ideas and allow us to play with them Metonymy­ one sign is substituted for another EXAMPLE) Washington to symbolize America, the capital represents America or tall buildings  symbolize New York Metaphor can be used as a metonymy Synecdoche­ a part is used to symbolize the whole  EXAMPLE) Head of cattle, a foot of snow, suit of a businessman, sails to a whole ship, grey  beard for an old man Paradigm­how signs work in relation to each other Syntagm­grammar of the sequence, how symbols get constructed, how sequel appearances get  in, how they construct the narratives  Paradigmatically­ the signs combine to create a picture and idea being explained by the author,  creator, director, script, etc Sang  Paradigmatic Axis Boy  Died The  Man  Cried Syntagmatic axis You need to have a good question you are asking about the text... Not listing out summary! A little exercise to help you look at symbols, this is the opening to WEEDS, try looking at the  symbols that present themselves in the opening alone and then watch the first episode. Keep  close attention to color, patterns, gender, perspective, etc. Finally apply what you have learned to this example. <>


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