Reading Media Critically 3300.002
Reading Media Critically 3300.002 Comm 3300-002
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This 5 page Class Notes was uploaded by Nicholas Notetaker on Monday April 4, 2016. The Class Notes belongs to Comm 3300-002 at University of Texas at Dallas taught by Lisa Bell in Spring 2016. Since its upload, it has received 11 views. For similar materials see Reading Media Critically in Communication Studies at University of Texas at Dallas.
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Date Created: 04/04/16
Reading Media Critically February 10th, 2016 Before we cover the new material, let us look at the importance of semiotics once more Semiotics The study of signs; focuses on the formal structure of signification Signification the reasons and meanings behind signs, how meaning is created in texts, focusing on symbols called signs. Denotation meaning/connotative meaning Codes Sequences are connected to paradigmatic or syntagmatic Importance: Why does semiotics matter with our next critique? Because a collection of codes equals an ideology. How signifiers connect with ideology is the foundation of Marxist critique Marxism is concerned with economy, labor vs. elite Marxist critique underlined a tension between the Proletariat and the Bourgeoisie Proletariat labor or lower class Bourgeoisie Elite or upper class In Marxist critique there is a base, this base determines the superstructure, and that superstructure is where we get classes, culture, politics, dialectical and ideologies The super structure is maintained by the repressive structures other structures that threaten to act with force if rules are not enforced taxes, police, the law so if someone threatens the super structure they will be punished The other that maintains it are ideological structures constructed the values and ideologies that some people believe schools, religion, pop culture The other structures that maintains it are ideological structures Ideological structuresthe values and ideologies that some people believe Schools, religion, pop culture, etc. The economic theory of Karl Marx: Base and superstructure o Class struggle between the bourgeoisie and proletariat or between capital and labor Marxist terms: o Dialectic is how historical transformation takes place; the method requires three important points: the thesis, antithesis, and synthesis. o Thesis a proposition that is intelligent o Antithesis a claim or reaction against the thesis o Synthesis the resolution between the conflicts formed between the antithesis and thesis; usually by forming a completely new thesis after debating both sides Life has a materialist base; spiritual expressions constitute a culture's ideology Division of labor assigning different jobs to separate people Alienation of labor the laborer feels that they are foreign to the item, product, or commodity that their labor is creating Use value (what it is used for) EXAMPLE) you make blankets for yourself to stay warm Exchange value (price and profit) EXAMPLE) you make blankets to sell and make money Commodity fetish/worship the relationship between money and the economy through the exchange of commodities or items of profit Materialism is about the ideas and customs and social arrangements that arrive from materialist questions o Who should govern whom, what is legal, what is moral? Etc. o It represents the broad principles which a society is organized Signifiers of Marxism usually follow these two principles *Remember that media is TV, movies, videos, etc. not the news people* How do the media construct powers and status in society? How the media is serving as a base for an ideological structure? Some important codes with in Marxist critique: A minority group or part called the Bourgeoisie holds power in the superstructure o People who have access to capital and wealth and can use their capital and wealth to create more wealth Majority of the pollution is called the proletariat o Working class is labor, strength and time to make their living Only the bourgeoisie has the time that the proletariat does not, thus making the class system The proletariat depend on the bourgeois for survival, creating a social difference There is no middle class! Bourgeoisie depend on the proletariat accepting their status as workers Critical theorists do not limit to economic model, social level of relationship relate to other things Ideological state apparatus ISA are were we think the media is the construction of these ideology o ideological power structure o media constructed and maintain a capitalist ideology Creates a system that encourages you to do better Rags to riches o an idea that the proletariats believe in, that they can be a bourgeoisie one day False consciousness o belief that certain beliefs and values are true when they are just stories we tell ourselves o When the false consciousness reinforces the base, then it generates a problem Alienation o remove the workers from ownership Using advertising to consolidate power A few things to touch up on: When thinking about power, think of things that are known and unknown, mechanisms of power and domination, how methods of exerting power or repressing thoughts are hidden in society Bourgeoisie hid their powers from the proletariat, and keep people from noticing Gameifying Using awards in gaming to give a success when there is no actual game Here are a few episodes of Media you can watch to apply these Marxist critique skills to: My little pony: Friendship is magic The super speedy cider squeezy 6000 Black Mirror fifteen Million Merits Foster's home for imaginary friends Grandma's cookies