Reading Media Critically COMM 3300.002
Reading Media Critically COMM 3300.002 Comm 3300-002
Popular in Reading Media Critically
Popular in Communication Studies
verified elite notetaker
This 4 page Class Notes was uploaded by Nicholas Notetaker on Monday April 4, 2016. The Class Notes belongs to Comm 3300-002 at University of Texas at Dallas taught by Lisa Bell in Spring 2016. Since its upload, it has received 10 views. For similar materials see Reading Media Critically in Communication Studies at University of Texas at Dallas.
Reviews for Reading Media Critically COMM 3300.002
Report this Material
What is Karma?
Karma is the currency of StudySoup.
You can buy or earn more Karma at anytime and redeem it for class notes, study guides, flashcards, and more!
Date Created: 04/04/16
Reading Media Critically February 24th, 2016 Let us start by recapping Marxist critique a little: The media standardizes an ideal relationship, an ideology that becomes hegemonic. The significance is to preserve the existing power relation and construct the sense of the social world without conflict. Marxist's goals are to pay attention to the system because power is made for the Bourgeoisie, and the goal is to free the proletariat from this system. Some terms to define and put into context: Bourgeois Hero o Provide an example of the bourgeoisie that proletariat can look up to, as an option to change the way things are and to make them different. o Risen up from nothing and became something is a common example. o Proletariat can relate to this person as an upward mobility and to change to Bourgeoisie but it really does not o Also someone the bourgeoisie wants the proletariat to imitate Grid group o Way of looking how groups of people in society and how prescriptions are added. o Grouped boundaries organized by strong connections and how they are affected by characteristics. i.e. is the people strong or weak o Prescriptions # of rules attached to groups o Depending on the type of group boundaries and prescriptions make up a group places it into a specific category o The top is the highest form of the bourgeoisie (hierarchical elite) and the bottom is the lowest form of the proletariat (fatalist) Way of life Group boundaries # and kinds of prescriptions Hierarchical elitist Strong Numerous and varied Egalitarian Strong Few Competitive individualist weak Few Fatalist weak Numerous and varied Now let us watch the Media TV show Superstoreshots and salsa and apply what we have just learned and the other techniques learned from Marxist critique: first, look at the signs and signification superstore: Jonah is a bourgeoisie hero o stays on point Johan is education, would be equal to manager but is told to be quiet. He is told to do something against what he is supposed to do. Because he goes against that idea and wants to help even though he is not suppose to do these things. Line of people waited at the front of the store to wait for people to open up, but the manager was controlling the time before they opened. The customers stayed and waited instead of leaving for another store. The store workers and manager are Hierarchical elites because they control the goods which control the customers The whole group ignored the sexual harassment complaint Buyers want Cloud nine's specific item which they must not be able to gain anywhere else Cultural and class, they choose to pick the ethnic background in the group, also the younger worker Now let us try asking some questions: Questions: How do the customers (Prolatariat/ Fatalists) allow themselves to be controlled by the manager's ideas and the pharmaceutical rep's choices, despite being hysteric over the way they are being treated? Why did Amy not seek a more hierarchical elite status solution to fix the racist problem instead of staying as a competitive individualist and complying with the Manager's idea to fix the racist problem? Does crowd mentality work as a key weapon for the bourgeois to manipulate the proletariat? How does the assistant manager connect to Amy's level as a competitive individualist despite her being an Egalitarian? If you are having trouble with coming up with questions, then these might help: It is not that the individual character do hegemonic, it is what they represents and how that constructs ideologies and hegemony? How are they shaping how we view society or the prescriptions that we anticipate that shape the world? What is the media focusing the attention on and making important? Defining power relationship and structure, and when it is reflecting the dominant ideology then it shows hegemony. In addition, when looking at Superstore, we can see that Amy is a bourgeois hero, how Mateo, aka Jose, so desperately wants to climb the latter, yet he gets no wear. Fatalists are the handicap man, the old Asian, the sexually assaulted girl, and Mateo...they are all minorities, chosen initially but do not fit a desired category. Whose story is being told? Is Amy privileged? In addition, how does the show deals with conflict?
Are you sure you want to buy this material for
You're already Subscribed!
Looks like you've already subscribed to StudySoup, you won't need to purchase another subscription to get this material. To access this material simply click 'View Full Document'