FDNS Fast Food Notes
FDNS Fast Food Notes FDNS 2100
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Popular in Child and Family Studies
This 31 page Class Notes was uploaded by alk88738 on Tuesday April 5, 2016. The Class Notes belongs to FDNS 2100 at University of Georgia taught by Tracey Brigman in Spring 2016. Since its upload, it has received 30 views. For similar materials see Human Nutrition and Food in Child and Family Studies at University of Georgia.
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Date Created: 04/05/16
Fast Food: The Axis of Evil? What are Some Concerns About Frequent Eating at Fast Food Restaurants? • Too much fat • Too much cholesterol • Too many calories • Too much sodium Obesity Trends* Among U.S. Adults BR FSS, 1993 Obesity Trends* Among U.S. Adults BRFSS, 1995 Obesity Trends* Among U.S. Adults BRFSS, 1997 Obesity Trends* Among U.S. Adults BRFSS, 1999 Obesity Trends* Among U.S. Adults BRFSS, 2001 Obesity* Trends Among U.S. Adults BRFSS, 2003 A Gloomy Forecast A recent article in the New England Journal of Medicine: In the next 50 years, obesity may shorten average life span (77.6yrs) by 2-5 years “We think today’s younger generation will have shorter and less healthy lives than their parents for the first time it modern history unless we intervene.” The “Obesogenic” Environment Obesogenic– a recently coined term meaning the environment that sets people up for weight gain These factors include: • Increase in use of cars • High number and variety of inexpensive, high calorie food options • Physical Inactivity Many blame the fast food industry. Fast Food and Obesity • Adults who eat fast food 2 or mores times a week are 50% more likely to be obese and have double risk for abnormal glucose metabolism (leads to diabetes) • Adults who consume fast food 2 + times/day AND spend over 2.5 hours/day watching TV have triple the risk for obesity and abnormal glucose metabolism. Immigrants and Obesity • for < 1 year: 8% are obeseS • for 15 years: 19% arethe US obese • Study concluded that immigrants tend to be healthier when that first arrive in the US and consumed vegetables, fruit, and fiber rich diets Targeting New Markets From the website: We're Asian and Pacific Islander Americans "living on the rim," where our diverse cultures and the everyday American lifestyle become one. We're hanging on to our great traditions while we move to the beat of the times. We honor our heritage - but we love being Americans. From high fashion to high tech, from Asian Pacific American hip hop to haute cuisine, we're weaving the threads of our culture into McDonald’s has actually the fabric of everyday American life. trademarked the phrase “I am Asian.” Whether we're sipping green tea or enjoying a Big Mac sandwich, we're They have a website for this helping make the magic mix called campaign too! America become even richer. And McDonald's is right there with us, http://www.i-am-asian.com/ everyday! How Did Portions Get SO BIG? Psychology of Supersizing Movie theater tycoon David Wallerstein realized people never buy two popcorns. -Sin of Gluttony -Appearing piggish However, people looking for good deals DID buy larger sizes of popcorn for a few cents more, and Coke sales went up too! Wallerstein brought this concept to McDonalds. McDonald’s Smart Marketing 1. First, they increased the sizes of fries and soda. Cheap production costs of these items resulting in high profit. 2. Next, they began the value meal menu: -High profit fries and soda with low profit burger -Although they sell these combos at a discount, the profits increased as customer visits increased. The “Bigger is Better” Rule. • Large sizes are now the norm, so an even bigger size for a few more cents doesn’t seem excessive • Gluttony is no longer thought of as sinful. We want bigger cars, “While few teenage boys can houses, Wal-Marts, actually finish a 64 oz. Double meals. Gulp, it’s empowering to hold in your hand.” What are you eating? "What we eat has changed more in the last forty years than in the previous forty thousand.” -- Eric Schlosser, Fast Food Nation Processed Food • Most fast food is highly- processed. • Processed food- food that undergoes canning, freezing, or dehydrating techniques to extend shelf-life or shorten 90% of the money Americans preparation time spend on food is spent on• To make processed food processed food! tasty with a good mouthfeel, producers add extra fat, sweeteners, and flavors Why is Coke so plentiful? • In the 1970s, the US had a surplus of corn. • Sugar was expensive • Japanese scientists invented a technique Coke pre-1970’s (sugar) to make a sweetener from corn called high fructose corn syrup. High-Fructose Corn Syrup (HFCS) • Today, most processed foods are sweetened with HFCS because it’s so much cheaper than sugar. • HFCS makes up 9% of the average adult’s calorie intake, and 20% of the average child’s intake. • Studies suggest consumption of HFCS may be a contributor to the increase of heart disease, obesity, and diabetes. The Happy Meal Generation Childhood Obesity • 25% of US children are overweight or obese (above the 85% of BMI for their age). • 30-40% among Hispanic and African- American children are overweight or obese. • 50% of overweight children become overweight or obese adults • The prevalence of childhood obesity has doubled since 1990. Fast Food Education • Fast Food companies sell to captive consumers. • Children are too young to make educated, healthy choices. Advertising to Children “She’s going,’Shrek! Shrek! Burger King! Shrek! Burger King!’ She never asked me about the food, and this was the first time. So we went down there, and I was thinking, ‘She’s only 3 The average American child years old and already sees 40,000 TV ads a year, susceptible to this.’ It’s nutritious foods. for non- manipulating them to eat something that wouldn’t be your first choice.” --Father of a 3 year old Children making food choices • Trend of the 1980’s: Let children regulate what they eat and make food choices. • Studies show children will choose what they see advertised, and their intake of Would kids make this healthy the food increases too. choice? • Studies find 2 ear olds stop eating when full, but 5+ are more influenced by amount in front of them. • Marketers of unhealthy foods say parents should be responsible and not fall to children’s demands for the food. When they are really after a Hulk toy? Fast Food Culture: Spanning The Globe Can good health persist in a fast food culture? • Some states are banning fast food and soda in schools • Many European countries have banned ads directed at children under 12 • In January, Kraft promised to begin advertising only healthy food to children under 12 • In fear of more lawsuits, McDonalds took the Super Size option off their menu Other positive changes…. • Wendy’s allows healthy substitutions with fries • Wendy’s also has a kid’s meal with the choice of milk and fruit • McDonald’s has apple slices and milk substitutions too
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