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This 1 page One Day of Notes was uploaded by LI Zhouyu on Monday February 2, 2015. The One Day of Notes belongs to COM602 at a university taught by Dr. Cong Li in Fall. Since its upload, it has received 41 views.
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Date Created: 02/02/15
Research Method 20144i 19H 1 Pi 715 Difference between Quantitative amp Qualitative Research Approaches Non numerical way Interview focus group no statistics required 9 Ethnographical Social science tends to use researCh case study Measure could be mixed Numerical Way Categoricaleg Grade A B C D Content analysis gt Survey Ordinal Disagreement rank 1 to 5 means disagree to agree Experiment Continuouseg Scores How to judge whether it is a good question Projects A good research question should be an 1 The Constructnot measurable untouchable theory important question 2 Variable measurable concrete ractice e g C Weather p Don39t be asked quot50 whatquot which means the proiect one v Windy not windy temperature humidity undergoes is meaningless or not quotsignificantquot ii ii Theory Describe relations between construct A39 To avold bemg aSkEd so What 1 Choose one research area to enter into Construct Theory Practice rofessional Measure 390 2 Go into literature see what has been done 0 t t 3 Choose a method to conduct your research r n IZ n 39 Rellablllty Varlable De 3 0 a a 0 4 Gathering data I 5 Use SPSS to analysis Which means you get con5istent 6 Get the results ReSUItS net d39fferent from eaCh Valld39ty 7 Discussion explain why you find such results Other very mUCh To test what is supposed to test Moderation amp Mediation Tryto use quotface validity Results5ignificant to see the default of an Mediation Moderation assumption A gtB gtC A63 what does quotsignificantquot means eg RQ1Cimate weather T influence the result of B Only if one gets the result that matters the result could be called RQZ Weather gtPerformance C moderator quotSignificantn39 Then Climate gt Performance eg WeatherA 39nfluences People39s performanceB 9339 F39Sh assumpt39on only C one caught a f39Sh39 SUCh f39Sh39ng aCt39V39tV COUId i While GenderC also influences People39s performance be de ned as quotS39gn39f39cantn39 week 1 Page 1
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