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This 1 page Document was uploaded by an elite notetaker on Friday December 18, 2015. The Document belongs to a course at a university taught by a professor in Fall. Since its upload, it has received 16 views.
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Date Created: 12/18/15
The Numerous Benefits of Opting for Email Marketing Most businesses will opt for direct mailers when trying to advertise the goods and services that they offer. However, have you ever considered whether or not people will actually read these mailers? Most people will simply take a look at the envelope and throw it in the trash when they figure out that it is not something pertinent. This means that all the money that you have put in the budget for these mailers is essentially going down the drain. This does not mean that you are out of options though. Email marketing is becoming a popular option for businesses that will want to cut on costs all the while still reaching potential customers. So, what are some of the advantages of this option? 1. You get to maximize on the budget that you have set aside for advertising. With this option, one does not have to compromise the quality of the advertisements that they are putting out to the public. With email lists, you can send out the ads pertaining to your business without incurring extra costs that you would have with snail mail. 2. You get to reach your target demographic. Email marketing helps you zone in on the particular customers that you would like to have. Instead of sending out mass direct mail to a variety of people from all walks of life, you now get to pinpoint your particular target demographic and concentrate on luring them in. Not only does this save your business both time as well as money, but it also ensures that you are reaching a wide range of customers who are relevant to your business. 3. You can concentrate on other facets of your business. With this method of advertising, you can now concentrate on the other facets of your business as productivity can now increase, leading to the increase in sales, and so on. Resources: http://www.dotmailer.co.uk/ http://www.media.co.uk/email-marketing/ http://www.e-shot.net/ http://www.extravision.com/
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