I don't want to reset my password
all the lectures from class for exam 2
Everything covered from lectures 1-4, including test information from ch. 1, 3, 4, and 18
Lecture 1 - Advertising is Everywhere
Lecture 2 - History of Advertising
Lecture 3/4 - Advertising and PR Conflicts
Including two sets of Movie notes
Movie 1 - History of Advertising
Move 2 - Cigarette Advertising
These notes are a total of 23 pages of compiled notes from week 1 - week 9. This study guide encompasses everything that will be on the final examination as well as the mid term!
I am really sorry these are late! Totally my bad, look out for the study guide for Exam 1 coming out by Monday Afternoon ( I will also send the link through canvas)
Best of luck,
Class notes for the beginning of Part 2: IBP Planning. First lecture after Exam 1. Only Thursday's lecture notes
book notes and lecture notes... great resource for the online test questions
Format: typed, indentations indicate an explanation of the topic, asterisks on the right indicate side-notes in the lecture
This is a comprehensive study guide organized by the units we've covered in class.
Enjoy and good studying!
This is a comprehensive set of notes from Consumer Behavior chapter 2.
This is a great bunch of condensed but thorough notes for Dr. Close's exam, especially if you waited until the last minute to study. Includes a table of contents for easy navigation! Good luck.
This is a cohesive set of notes from Chapter 1 of Consumer Behavior.
Notes covering Qualitative Analysis and Content Analysis, Friday was a jeopardy game test practice day.
Models for PR process
• Publicity/Press agency (propaganda)
o One way
o Truth optional
o Dictatorial or authoritarian regimes
o Unproven medical treatments (hype)
• Public information (education)
o One way
o Inform of truth
o Public health information, disaster information, government information
• Two-way asymmetrical (persuasion)