Menthene, a hydrocarbon found in mint plants, has the systematic name 1-isopropyl-4-methylcyclohexene. Draw its structure.
What is Customer Value Understanding Customer Value, Value Strategies, and Value Management BA 332 Critical Questions that Managers Ask What is important to our customers How do I know if we are delivering value to our customers How do I judge whether we are offering superior value relative to competitors Exploring these questions requires a clearer picture of customer value and related concepts 1-2 Agenda: Customer V alue Concepts What is the nature of Customer Value What is a Customer-Value-Oriented Firm What do Value Strategies Look Like 1-3 What is the Nature of Customer V alue