Spermaceti, a fragrant substance from sperm whales, was much used in cosmetics until it was banned in 1976 to protect the whales from extinction. Chemically, spermaceti is cetyl palmitate, the ester of cetyl alcohol (n-C16H33OH) with palmitic acid. Draw its structure.
Chapter 5 Understanding Consumer and Business Buyer Behavior Consumer Buying Behavior Refers to the buying behavior of people who buy goods and services for personal use. These people make up the consumer market. The central question for marketers is: “How do consumers respond to various marketing efforts the company might use” Simple Model of Consumer Buyer Behavior Culture Culture is the Most Basic Cause of a Person's Wants and Behavior . Culture is learned from family, church, schools, peers, colleagues, etc... Culture includes basic values, perceptions, wants, and behaviors. Culture Subculture • Groups of people with shared value systems based on c