How are wants different from needs? What are some wants that you have?
BA 390 week 2 session 1 Chapter Three Analyzing the Marketing Environment The marketing environment The Marketing Environment: Includes that actors and forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with customers. Microenvironment: consists of the actors close to the company that affect its ability to serve its customers, the company, suppliers, marketing intermediaries, customer markets, competitors, and publics Macroenvironment: consists of the larger societal forces that affect the microenvironment— demographic, economic, natural, technological, political, and cultural forces. The