What are assets? What are liabilities?
6 elements of experiences — found in reading packet • money spent on experiences has a greater influence on yourself • experience involves all your senses so its a lasting impressionable memory individuals, families, & organizations all benefit from experiences • ie: adobe using road biking to sell their software. Executives respond well to road bike meetings rather than stuffy dinners and meetings that don’t interest them. ◦ erlebnis [mundane] vs. Erfahrung [meaningful] • experiences are the key thing that companies do • the more we can get people engaged the better the experience attributes of meaningful experiences • overcoming challenges • structured experience • anticipation • emotional range