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Why does comparison shopping lead to better buying decisions

Personal Financial Literacy | 1st Edition | ISBN: 9780538444521 | Authors: Joan Ryan ISBN: 9780538444521 464

Solution for problem 5 Chapter 7-1

Personal Financial Literacy | 1st Edition

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Personal Financial Literacy | 1st Edition | ISBN: 9780538444521 | Authors: Joan Ryan

Personal Financial Literacy | 1st Edition

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Problem 5

Why does comparison shopping lead to better buying decisions?

Step-by-Step Solution:
Step 1 of 3

CHAPTER 1 PRINCIPLES OF MARKETING What is marketing Marketing is the activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. What is Value Value is the most important word related to marketing. The product that offers value to the consumer is the one that they are going to purchase. Benefit – Cost = Value What is Need The difference between a consumer’s actual state and some ideal or desired state. • Innate needs: need to survive • Acquired needs: need to advance What is Motivation Driving force that compels a consumer to.action Model of Customer Satisfaction Standard of

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Chapter 7-1, Problem 5 is Solved
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Textbook: Personal Financial Literacy
Edition: 1
Author: Joan Ryan
ISBN: 9780538444521

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Why does comparison shopping lead to better buying decisions