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Exam 2 Study Guide 1.Briefly, explain the activities involved when conducting a competitor analysis.  Competitor Analysis is the process of identifying, assessing and selecting key competitors. o Identifying the company’s competitors o Assessing the competitors’ strategies, weaknesses, strengths, objectives, and goals o Selecting which companies to avoid 2.Describe the three winning strategies suggested by Michael porter. What is the losing strategy identified by the Porter  Overall cost leadership A company achieves the lowest production and distribution costs and allows it to lower its prices and gain market share. Walmart and JetBlue Airways are leading practitioners of this strategy.  Differentiation A company concentrates on cr