Why is it unfair or meaningless to criticize a theory as unrealistic?
C E1 Classifying Promotions CH 16 r 1 This exercise should teach you that promotional efforts cannot always be easily and clearly classified into advertising, public relations, sales promotion, or personal selling. In the real business world, each category often overlaps with the others. The promotion mix includes advertising, public relations, sales promotion, and personal selling. How would you classify each of the following promotion efforts 00. Quaker Oats places an ad in Good Housekeeping magazine with a coupon attached. 00. CNN has a story about Energizer’s latest ad campaign. The story features a commercial with the Energizer bunny. 00. AToyota salesperson tells customers about the quality of Michelin tires. 00. McDonald’s uses television to tell consum