Could a nation be producing in a way that is allocatively efficient, but productively inefficient?
Brand intangible asset Lecture 6 3/6/17 One benefit of a strong brand is that brand equity decays slowly, and helps a business withstand and recover from its mistakes. Brand > product trying to create value that speaks to consumers Brand Architecture Lecture 7 3/8/17 House of brand, branded house, hybrid Strategic priorities ▯ Strategic brand the future ▯ distinguisher brand enhances the differentiation of another brand —> makes the parent company interesting ▯ Cash Cow generates a lot of cash but not a lot fo room to grow ▯ corporate brand may have low visibility to customers, but important to regulatory bodies, investors, employees, trade groups, partners ▯ Fighter/Flanker Brand insulate the brand from price competition
