A common name for fixed cost is overhead. If you divide fixed cost by the quantity of output produced, you get average fixed cost. Supposed fixed cost is $1,000. What does the average fixed cost curve look like? Use your response to explain what spreading the overhead means.
C H A P T E R 1 3 Launch! msnbc.com’s First- Ever Branding Campaign FIGURE 13.1 Zero Months to Launch! Once all the planning, preparation, and production was complete, it was time for the campaign to come to life. On April 2, 2007, the ﬁrst-ever msnbc.com branding campaign launched to the public in TV, print, and online media. Think of this chapter as a campaign portfolio. It will show you the executions and take you through the exact sequence of events as SS+K introduced the “Fuller Spectrum of News” campaign. 1. MSNBC.COM: A CAMPAIGN PORTFOLIO The campaign consisted of many interrelated pieces. All of them tied back to the major campaign ob- jective of building a solid and positive brand image f