Explain two benefits that might arise from the existence of brand names.
▯ Module 3 │ © Prof. Omar Romero‐Hernandez │ Lecture #5 of 8 │ 03/22/2017 o >60% of a typical manufacturer’s total income from sales is spent on purchased services and materials (compared to 30‐40% for a service provider), which renders the cost efficiencies that come with sound supply chain management a key competitive weapon • Supply chain design seeks to design a firm’s supply chain to meet the competitive priorities of the firm’s operations strategy. o A supply chain efficiency curve (see Figure 2 in the lecture notes and the book) shows the trade‐off between costs and performance for a given supply chain. Please make sure you read the textbook and understand this curve. Measures of Supply Cha