Suppose Federal Reserve policymakers accept the theory of the short-run Phillips curve and the natural-rate hypothesis and want to keep unemployment close to its natural rate. Unfortunately, because the natural rate of unemployment can change over time, they arent certain about the value of the natural rate. What macroeconomic variables do you think they should look at when conducting monetary policy?
Assignment 13 Advertising and Public Relations CH 17 Bryce Bettag 1. What is the function of copy in an advertising message The copy is the verbal part of an advertisement. It can include headlines, sub headlines, body, copy and signature. The headline is very important because a lot of the time it is the only part of the copy that people read and is designed to attract the customer’s attention. The sub headline links the headline to the body copy. 2. C E 3: Type of Publicity Read the following examples. Describe whether the example is a new release, feature article, captioned photograph, or press conference. 1. An oil and gas company just experienced a major oil spill. It is important that the CEO personally address the media to give a s