Which contributes more to GDPthe productionof an economy car or the production of a luxurycar? Why?
Assignment 6 Ch 6 Name: Bryce Bettag I. Identify the Targeting Strategy A. Look at the four types of products below. Identify whether each product would require an undifferentiated, concentrated, or differentiation targeting strategy. 1. Baking soda 2. Mont Blanc pens 3. iPhones 4. Tesla automobiles YOUR Answers: 1. Undifferentiated And the reason: All the customers in this target market have similar needs, which would be mainly to cook. 2. Concentrated And the reason: The company directs its marketing efforts towards a specific target market (wealthier individuals). Mont Blanc is known for its high-quality elegant products. 3. Differentiated And the reason: Apple directs its marketing efforts at many different seg