Describe the economic logic behind the theoryof purchasing-power parity

Strategic Planning Process Informs Marketing Planning Company mission increasingly important Doesn’t matter what mission it is, the point is to have one and make sure people know it Start with the end in mind: What are we trying to achieve SMART Specific Measurable Aggressive Realistic Time-bound BCG Growth-Share Matrix Cash cow - when you own so much of the market you are able to sell for a lot of money Marketing investment focused on maintaining relevance Stars - Need a lot of investment Aggressive marketing investment to build sustainable advantage Question mark - Focused marketing investment to increase share and become a star Dog - Minimal or no marketing investment Have to be creative if you work for one because you're not going to get much budget R