What fraction of a dollar is a nickel?
Chapter 1 & 2 Why study behavioral research methods To be good producers and consumers of research. What is the job of a research producer Act as an empiricist by systematically observing the world Test theories through research and adapt those theories based on resulting data. Use research to examine both basic and applied research. Test why, when and for whom. Make our work public by submitting it to academic journals. Talk to the media about your work. Acting as an empiricist. Empiricism: using evidence from the senses or an instrument that helps assist the senses as the basis for the conclusion. You can literally watch and listen to people (ob