Consumer behavior. A researcher studying the effect of price cuts onconsumers

Chapter 0, Problem 17.1

(choose chapter or problem)

Consumer behavior. A researcher studying the effect of price cuts onconsumers expectations makes up two different histories of the store price of ahypothetical brand of laundry detergent for the past year. Students in a marketingcourse view one or the other price history on a computer. Some students see a steady price, while others see regular sales that temporarily cut the price. Next,the students are asked what price they would expect to pay for the detergent. Isthis study an experiment? Why? What are the explanatory and response variables?

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