As the reigns of Joseph II and Catherine the Great illustrate,it was very difficult to put the ideas of the Enlightenmentinto practice. Imagine that you are an enlightened monarchwho wants to reform your country. What reforms will youinitiate? Which thinker will most influence your reformplans? What problems might you encounter?
Lecture 2 Marketing Funnel and the Customer DMP ● Conversion ○ When marketing aims to move potential customers from each stage of the decision process to the next ● Marketers striver to overcome blockages where customers are getting stuck and drive conversion as far as possible ● Customer Decision Making Process (DMP) ○ Awareness ○ Consideration ■ Can be skipped ○ Trial ■ Can revert back to awareness ○ Repeat ○ Loyalty ○ Advocacy ■ Ties back to awareness Question: Which of these is not primarily aimed at generating awareness: A. Advertising (TV,print, outdoor, online, social) B. Sponsorship of events or individuals (athletes, arti