Locate Berlin, Federal Republic of Germany,German Democratic Republic.
Chapter 8: New Product Development and Life Cycle Strategies BA 332 New Product Development The development of original products, product improvements, product modifications, and new brands through the firm’s own product development efforts. In other words – we won’t be talking about introducing new products by buying other companies New-Product Development Strategy New products can be obtained via acquisition or new-product development. New product development is very expensive and very risky. 70% to 90%of new consumer products fail within 12 months. Products fail for many reasons. New-Product F ailures Why do new products fail Overestimation of market size Design Prob