People and Events Identify: Rachel Carson, Kyoto Protocol, Neil Armstrong, World Trade Organization.
Name:__________________________________________________________Class time:____________ 1) Define strategic planning. 2) List two companies/institutions we used as a case study to investigate strategic planning. 3) McDonald’s mission is to be “____________________________________________________.” 4) Draw the 4 steps of strategic planning (see figure 2.1). Label which steps are Corporate level. 5) Do you think Leonard Berry is right (see slide 9) Explain. 6) Fill-in the blank: (Mission Statements) Hint: see table 2.1 Company Product-Oriented Definition Market-Oriented Definition Hulu Wal-Mart Do you understand the difference between product and market oriented Be sure y