26. Ad recall. In Exercises 23 and 25, we see the numberof
Chapter 24, Problem 26(choose chapter or problem)
26. Ad recall. In Exercises 23 and 25, we see the numberof advertised brand names people recalled immediatelyafter watching TV shows and 24 hours later. Strangelyenough, it appears that they remembered more about theads the next day. Should we conclude this is true in generalabout peoples memory of TV ads?a) Suppose one analyst conducts a two-sample hypothesistest to see if memory of brands advertised duringviolent TV shows is higher 24 hours later. If hisP-value is 0.00013, what might he conclude?b) Explain why his procedure was inappropriate. Whichof the assumptions for inference was violated?c) How might the design of this experiment have taintedthe results?d) Suggest a design that could compare immediatebrand-name recall with recall one day later.
Unfortunately, we don't have that question answered yet. But you can get it answered in just 5 hours by Logging in or Becoming a subscriber.
Becoming a subscriber
Or look for another answer