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QUESTION:

Why is a high response rate desired? How would a low response rate affect survey results?

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QUESTION:

Why is a high response rate desired? How would a low response rate affect survey results?

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Answer:

Step 1

The percentage of people who respond to a survey is called the response rate, this rate is important, and shouldn’t be left to chance. High survey response rates help to ensure that survey results are representative of the target population. A survey must have a good response rate in order to produce accurate, useful results. While you can use formulas to determine the number of responses you must have before you can put faith in the results, you want the largest number of people possible to respond.

   Response rate =

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