Solved: Discuss a possible advantage of offering rewards

Answer:

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Offering incentives for a survey respondent’s time is one way to increase customer survey response rates. Some people feel a sense of civic duty when approached with a survey, and it is enough motivation for them to know their input will be used to help others. However, the use of a monetary or gift incentive has been proven to significantly increase response rates in many customer surveys. The question is not whether incentives will increase response rate percentages, as this remains true throughout many examples. Instead, what kind of effect does the incentive have on data quality? Are the survey results positively or negatively biased because respondents are given an incentive to participate? How much incentive do I need to include with my survey for it to be effective?