Evaluate the integral y 1 0 y 1 0 e maxhx2 , y2 j dy dx

EMB 110 Notes January 26, 2016 Programming Strategies Mass Audience to Niche Audience (audience fragmentations)  A very small audience  Only about 5% of people watch the most popular show Target Audience  Want a program that will target a specific audience (female, male, white, black, old, young etc.)  Each program has to think about their target audience and what they want in a show. Format  Radio uses this term  Ex: talk format, music, sports talk etc.  Still has a specific audience Programming & Sales Objectives Audience delivery & Media buying  Selling the audience to the highest bidder  Commercials buy the audience they want Dayparts  A different type of audience during different parts of the day  Ex: radio daypart is morning and after work because the audience listens to the radio on their drivers to and from work  Ex: T.V daypart is evening – Primetime Avails  Open commercial spot (short for available) Adjacencies  A specific type of Avail  Open spot for local commercials CPM’s  Cost Per Thousand  How many people you can reach with your ad/ commercial  Have to have an audience in mind and how many people you want to reach with your budget Market Research Qualitative & Quantitative approaches  Advertising programs made their own rating system but it was flawed  Companies do market research and sell the info to stations for ratings Quantitative: Ratings, Shares and Demographics  The quantity of ratings etc.  Percentage of people watching a show   Ratings – count people in a home that have a T.V set (Doesn’t count who is watching)   Shares – counts if the T.V is on   Demographics – Info about the audience that’s easy to get (ex: a person’s sex, race, income level, age etc.) Qualitative: Psychographics  Tells you about a person’s taste, morals, values etc.  Ask specific questions to get that info (hard to get)  Helps determine your target audience EMB 110 January 28, 2016 Radio Dayparts Morning drive – around 6am­9am (most important to know) Midday Afternoon drive – around 3pm­5pm (somewhat important to know) Night Overnight (Think proper ad placement for audience) T.V Dayparts Early, early morning Access Early morning Prime Time (8pm – 11pm) (Most Important Morning Noon to know) Afternoon Late fringe Early Fringe Late night News block Overnight Local T.V Program Development, Distribution, Acquisition Local Production  Low level  Small audience  Ex: News Syndicated Programming (First­run & Off­network)  Anywhere in the country  Nation wide  High end, popular shows  First­run – New episode everyday (gameshows, talk shows etc.)  Off­network – Re­runs, used to be on broadcast network Network Programming  Highly produced programs  Most profitable  National program Paid Programming (infomercials)  Buying a half hour commercial EMB 110 February 2, 2016 Commercial Avails & Sales Local  Spot for local businesses National spot  Go to the network you want and buy the avail or adjacencies in a specific area Network spot  Reaches the whole nation Upfront Market  New shows during a specific season (normally in the fall)  Buying spots early on and sell later at a higher price Syndication Bartering  Program intended for a national audience  Not connected to a broadcast network  Anyone can buy these spots Ad Agencies  Matching ads to a program  The ad will go to the agency to sell their product PSA’s Promos  PSA= Public Service Announcement  Promotions to promote programs/shows on their own station (Promote shows similar to the one you’re watching)