Evaluate the integral y 1 0 y 1 0 e maxhx2 , y2 j dy dx where maxhx 2 , y 2 j means the larger of the numbers x 2 and y 2 .
EMB 110 Notes January 26, 2016 Programming Strategies Mass Audience to Niche Audience (audience fragmentations) A very small audience Only about 5% of people watch the most popular show Target Audience Want a program that will target a specific audience (female, male, white, black, old, young etc.) Each program has to think about their target audience and what they want in a show. Format Radio uses this term Ex: talk format, music, sports talk etc. Still has a specific audience Programming & Sales Objectives Audience delivery & Media buying Selling the audience to the highest bidder Commercials buy the audience they want Dayparts A different type of audience during different parts of the day Ex: radio daypart is morning and after work because the audience listens to the radio on their drivers to and from work Ex: T.V daypart is evening – Primetime Avails Open commercial spot (short for available) Adjacencies A specific type of Avail Open spot for local commercials CPM’s Cost Per Thousand How many people you can reach with your ad/ commercial Have to have an audience in mind and how many people you want to reach with your budget Market Research Qualitative & Quantitative approaches Advertising programs made their own rating system but it was flawed Companies do market research and sell the info to stations for ratings Quantitative: Ratings, Shares and Demographics The quantity of ratings etc. Percentage of people watching a show Ratings – count people in a home that have a T.V set (Doesn’t count who is watching) Shares – counts if the T.V is on Demographics – Info about the audience that’s easy to get (ex: a person’s sex, race, income level, age etc.) Qualitative: Psychographics Tells you about a person’s taste, morals, values etc. Ask specific questions to get that info (hard to get) Helps determine your target audience EMB 110 January 28, 2016 Radio Dayparts Morning drive – around 6am9am (most important to know) Midday Afternoon drive – around 3pm5pm (somewhat important to know) Night Overnight (Think proper ad placement for audience) T.V Dayparts Early, early morning Access Early morning Prime Time (8pm – 11pm) (Most Important Morning Noon to know) Afternoon Late fringe Early Fringe Late night News block Overnight Local T.V Program Development, Distribution, Acquisition Local Production Low level Small audience Ex: News Syndicated Programming (Firstrun & Offnetwork) Anywhere in the country Nation wide High end, popular shows Firstrun – New episode everyday (gameshows, talk shows etc.) Offnetwork – Reruns, used to be on broadcast network Network Programming Highly produced programs Most profitable National program Paid Programming (infomercials) Buying a half hour commercial EMB 110 February 2, 2016 Commercial Avails & Sales Local Spot for local businesses National spot Go to the network you want and buy the avail or adjacencies in a specific area Network spot Reaches the whole nation Upfront Market New shows during a specific season (normally in the fall) Buying spots early on and sell later at a higher price Syndication Bartering Program intended for a national audience Not connected to a broadcast network Anyone can buy these spots Ad Agencies Matching ads to a program The ad will go to the agency to sell their product PSA’s Promos PSA= Public Service Announcement Promotions to promote programs/shows on their own station (Promote shows similar to the one you’re watching)