Using the Alternative Form of the Derivative In Exercises 5 and 6, use the alternative form of the derivative to find the derivative at \(x=c) (if it exists).
\(f(x)=\frac{1}{x+4}, \quad c=3\)
Text Transcription:
x=c
f(x)=1/x+4, c=3
4/10/2016 OneNote Online Public Relaⴠ〠ons Tuesday, March 29, 2016 1:02 PM Public Relaĕons ‐ a management funcĕon that formulates & executes a program acĕon to earn the understanding & goodwill of its publics Not free adverĕsing; nothing is free Differences between adverĕsing & public relaĕons Goals Adverĕsing; inform, persuade, & remind target to buy specific brands & products Public relaĕons; favorable aħtudes, develop understanding & goodwill Credibility; PR seen as more credible Cost Major adverĕsing costs = media me & space Major PR costs = non‐media Interest Adverĕsing = editorial interest not very important Public relaĕons = criĕcal to success Personnel Adverĕsing = more likely to have a business background Public Relaĕons = more likely to have a journalism background Similariĕes between Adverĕsing & Public Relaĕons Sĕmulate interest in a target group, research based situaĕon analysis, specific objecĕves, detailed knowledge of media Reasons to Use Public Relaĕons Relaĕvely inexpensive compared to adverĕsing Cuts through adverĕsing noise Highly credible Develop new sales leads & reach areas that adverĕsing doesn't Difficult to reach some publics Corporate Image Adverĕsing (CIA) An umbrella of adverĕsing that is for the benefit of the overall company image rather than for individual products CIA relaĕonships to PR Share the same objecĕves as public relaĕons; understanding goodwill Paid ĕme provides greater control over message & media Corporate Image & Product Adverĕsing Differences Direcĕon ‐ overall image, for the company; not specific products Tangibility ‐corporate image is less tangible than product aĥributes Upper management involvement ‐ affects enĕre company Corporate Image & Product Adverĕsing Similariĕes Gain aĥenĕon, involve the audience, build credibility, get acĕon Types of Corporate Adverĕsing Messages https://onedrive.live.com/edit.aspxresid=4D2AB04FA3DD8F1B!2522&cid=4d2ab04fa3dd8f1b&app=OneNote 1/1
