What approaches may be employed in applying the

Ch.1 01/15/2016 ▯ Customer value propositions  How you differ from everyone else ▯ Enterprise Risk Management (ERM)  Look at the enterprise as a whole, not just a department o Identify risks and how to approach those risks ▯ Number one goal of a company  MAXIMIZE SHAREHOLDER’S WEALTH**** o Not make more money or increase sales ▯ Value chain  Research and Development  Product Design  Manufacturing o Making it  Marketing o Selling it  Distribution  Customer Service ▯ ▯ POP QUIZ (Overview) 