How do you determine if an ordered pair is a solution of an inequality in two variables, x and y?
MKTG 3213 – Exam 3 Study Guide Terms: Sales forecast – total sales of a product that a firm expects to sell during a specified time period under specified environmental conditions and its own marketing efforts Total product concept – not just the product that you’re buying--it’s the whole package, symbolism, etc. Product mix – all the product lines offered by an organization o Sets the upper limit to the profit you can make o Hard to know for sure what the optimal mix is Product line – group of products or services that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same outlets, or fall within a given price ran
