The company that you manage has invested $5 million in developing a new product, but the development is not quite finished. At a recent meeting, your sales-people report that the introduction of competing products has reduced the expected sales of your new product to $3 million. If it would cost $1 million to fin-ish development and make the product, should you go ahead and do so? What is the most that you should pay to complete development?
C H A P T E R 1 Meet SS+K: A Real Agency Pitches a Real Client FIGURE 1.1 Fourteen Months to Launch! 1. WHY LAUNCH! L E A R N I N G O B J E C T I V E After studying this section, students should be able to do the following: 1.digital natives) that Flat World Knowledge (FWK) creates.on to today’s college students (aka 1.1 Knowledge Is a Flat World and practices quickly lose relevance. Peer-to-peer textbook trading networks, online used-book sellers, and a gray market that allows low-priced international editions to displace expensive U.S. texts push publishers to reconsider outmoded ways of delivering content. Likewise, the digital natives w
