Consider the second-order reaction NO(g) 1 Cl2(g) NOCl(g) 1 Cl(g) Given that the frequency factor and activation energy for the reaction are 4.0 3 109 /M ? s and 85 kJ/mol, respectively, calculate the rate constant at 5008C.
Chapter 14: Preparing Materials for Mass Media Tuesday, March 8, 2016 PR and News • PR accounts for 50% of news • 70% of adults follow local news • Uncontrolled, Editor • Reporters process info • Reporters rely on PR • News release: Disseminate info to mass media and other outlets Characteristics of News • Impact/consequence • Oddity/unusual • Conflict • Known principal/prominence • Proximity • Timely News Values • Accuracy • Objective • Fairness/Balance The News Release: Planning • Key message • Primary audience • Audience gain • Objective • Is the news release the best format for the info The News Release: Writing • Newsworthy information • Research • Outline • Draft: Active Tense • Edit, Edit, Edit The Basic Online News Release • Single Space • 200 words or less, 5 paragraphs • Inverted pyramid: Important first, 5W, H • Again, active tense • Top Line: name of organization, logo • Second Line: Date • Headline in bold face; ID what about; Subject line in e-‐mail (20 words or