In Exercises 112, each graph is a slight variation on the graph of one of the twelve basic functions described in this section. Match the graph to one of the twelve functions (a)(l) and then support your answer by checking the graph on your calculator. (All graphs are shown in the window by .) (a) (b) (c) (d) (e) (f) (g) (h) (i) (j) (k) (l) 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. In Exercises 1318, identify which of Exercises 112 display functions that fit the description given. 13. The function whose domain excludes zero 14. The function whose domain consists of all nonnegative real numbers y = 2- 4/11 + e-x 2 y = - 2x y = int1x + 12 y = x - 2 y = -1/x y = -x y = 1x - 122 y = x 3 y = 1x + 22 + 1 3 y = ex y = -sin x y = cos x + 1 - 2

Advertising Test 3 Study Guide: Key Terms: Chapter 12: Media Planning Essentials • Deal proneness: the ease with which a consumer can get a deal, know what a good deal is, operate with knowledge of what a good price would be, and know a seller’s cost • Price/cost transparency: ease with which consumers can find out the price of a product and the seller’s cost • Above-the-line promotion: traditional measured media advertising; any message broadcast to the public through conventional means such as TV, internet, radio, and magazines • Measured media: media that are closely measured to determine advertising costs and effectiveness; TV, radio, newspaper, magazines and outdoor media • Belo