×
Log in to StudySoup
Get Full Access to Business - Textbook Survival Guide
Join StudySoup for FREE
Get Full Access to Business - Textbook Survival Guide

Children’s recall of TV ads. Marketing professors at

Statistics for Business and Economics | 12th Edition | ISBN: 9780321826237 | Authors: James T. McClave, P. George Benson, Terry T Sincich ISBN: 9780321826237 51

Solution for problem 15E Chapter 8

Statistics for Business and Economics | 12th Edition

  • Textbook Solutions
  • 2901 Step-by-step solutions solved by professors and subject experts
  • Get 24/7 help from StudySoup virtual teaching assistants
Statistics for Business and Economics | 12th Edition | ISBN: 9780321826237 | Authors: James T. McClave, P. George Benson, Terry T Sincich

Statistics for Business and Economics | 12th Edition

4 5 1 254 Reviews
12
0
Problem 15E

Children’s recall of TV ads. Marketing professors at Robert Morris and Kent State Universities examined children’s recall and recognition of television advertisements (Journal of Advertising, Spring 2006). Two groups of children were shown a 60-second commercial for Sunkist FunFruit Rock-n-Roll Shapes. One group (the A/V group) was shown the ad with both audio and video; the second group (the video only group) was shown only the video portion of the commercial. Following the viewing, the children were asked to recall 10 specific items from the ad. The number of the 10 items recalled correctly by each child is summarized in the table. The researchers theorized that “children who receive an audiovisual presentation will have the same level of mean recall of ad information as those who receive only the visual aspects of the ad.”

a. Set up the appropriate null and alternative hypotheses to test the researchers’ theory.

b. Find the value of the test statistic.

c. Give the rejection region for α = .10.

d. Make the appropriate inference. What can you say about the researchers’ theory?

e. The researchers reported the p-value of the test as p-value = .542. Interpret this result.

f. What conditions are required for the inference to be valid?

Step-by-Step Solution:
Step 1 of 3
Step 2 of 3

Chapter 8, Problem 15E is Solved
Step 3 of 3

Textbook: Statistics for Business and Economics
Edition: 12
Author: James T. McClave, P. George Benson, Terry T Sincich
ISBN: 9780321826237

Statistics for Business and Economics was written by and is associated to the ISBN: 9780321826237. The answer to “Children’s recall of TV ads. Marketing professors at Robert Morris and Kent State Universities examined children’s recall and recognition of television advertisements (Journal of Advertising, Spring 2006). Two groups of children were shown a 60-second commercial for Sunkist FunFruit Rock-n-Roll Shapes. One group (the A/V group) was shown the ad with both audio and video; the second group (the video only group) was shown only the video portion of the commercial. Following the viewing, the children were asked to recall 10 specific items from the ad. The number of the 10 items recalled correctly by each child is summarized in the table. The researchers theorized that “children who receive an audiovisual presentation will have the same level of mean recall of ad information as those who receive only the visual aspects of the ad.” a. Set up the appropriate null and alternative hypotheses to test the researchers’ theory.b. Find the value of the test statistic.c. Give the rejection region for ? = .10.d. Make the appropriate inference. What can you say about the researchers’ theory?e. The researchers reported the p-value of the test as p-value = .542. Interpret this result.f. What conditions are required for the inference to be valid?” is broken down into a number of easy to follow steps, and 200 words. This full solution covers the following key subjects: Children, recall, Group, researchers, video. This expansive textbook survival guide covers 15 chapters, and 1630 solutions. The full step-by-step solution to problem: 15E from chapter: 8 was answered by , our top Business solution expert on 07/21/17, 05:42AM. Since the solution to 15E from 8 chapter was answered, more than 246 students have viewed the full step-by-step answer. This textbook survival guide was created for the textbook: Statistics for Business and Economics , edition: 12.

Unlock Textbook Solution

Enter your email below to unlock your verified solution to:

Children’s recall of TV ads. Marketing professors at

×
Log in to StudySoup
Get Full Access to Business - Textbook Survival Guide
Join StudySoup for FREE
Get Full Access to Business - Textbook Survival Guide
×
Reset your password