In Exercises 58 75, use a graphing utility to graph the polar equation
Ch. 2 – Book Notes Media companies of all types tend to pursue more “properties” if they are allowed to, creating “multiplatform media organizations” New and increased media options create clutter o Lower probability of any one message breaking through and making a real difference Marketers must adapt to consumers’ control over the information they choose to receive Web 2.0 – collaboration among Internet users Crowdsourcing – online distribution of tasks to groups of experts, enthusiast, and general users o Ex: “MyStarbucksIdea” – invited recommendations for new products and services to offer in stores Ch. 3 – Book Notes First 2 decades of the 21 century experienced re
