Refer to Exercise.
The equation (deterministic) for a straight line is
y = β0 + β1x
If the line passes through the point (-2, 4), then x = -2, y = 4 must satisfy the equation; that is,
4= β0 + β1(-2)
Similarly, if the line passes through the point (4, 6), then x = 4, y = 6 must satisfy the equation; that is,
6= β0 + β1x(4)
Use these two equations to solve for β0 and β1 ; then find the equation of the line that passes through the points (-2, 4) and (4, 6).
Find the equations of the lines that pass through the points listed in Exercise.
In each case, graph the line that passes through the given points.
a. (1, 1) and (5, 5)
b. (0, 3) and (3, 0)
c. (-1, 12) and (4, 2)
d. (-6, -32) and (2, 6)
Brand Marketing 9/14/16 2:35 PM September 14, 2016 Brand Value – another value of brand strength – financial value of brand • The premium that accrues to a brand because customers are willing to pay more for the brand than generic products or other competing brands • Brand value = brand equity (correlation) o Even though brand is intangible asset, brand value can be values in dollars. o Intangible asset ▯ Reputation ▯ Patent ▯ Trademarks ▯ Etc. o Easy to value tangible aspects o If you want to know how