Hype: Improved Products The Wall Street Journal reported

Chapter , Problem 13

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Hype: Improved Products The Wall Street Journal reported that approximately 25% of the people who are told a product is improved will believe that it is, in fact, improved. The remaining 75% believe that this is just hype (the same old thing with no real improvement). Suppose a marketing study consists of a random sample of eight people who are given a sales talk about a new, improved product.

(a) Make a histogram showing the probability that r = 0 to 8 people believe the product is, in fact, improved.

(b) Compute the mean and standard deviation of this probability distribution.

(c) Quota Problem: How many people are needed in the marketing study to be 99% sure that at least one person believes the product to be improved? (Hint: Note that \(P(r\ \geq\ 1) = 0.99\) is equivalent to 1 - P(0) = 0.99, or P(0) = 0.01.)

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