Weather: Rainfall. The average rainfall in Norfolk,

JOUR 331-01 Lecture Notes Ellen Curtis Spring 2016 Week 1 Writing Assignment #1: Buy magazine and pick an ad – write 500 words about what the ad says about society (Due Tuesday April 5); upload to PolyLearn Advertising Industry Overview  Advertising uses paid media to promote a product or service  Advertising is one marketing tactic of many o There are multiple tactics within advertising  Advertising o Online  Native  Social  Web – banner, display, rich media  Influencer  Search – PPC, SEM  In-game o Offline  Print – Newspaper, Magazines, Flyers, Brochures, Booklets  TV  Out of Home – Bus, Bullboard, Blimp  Radio  Paid Endorsements  Event Sponsorship o Mobile  Banner  Native  Interstitial  Rich Media