Problem 5BSC

Describe the simulation procedure. (For example, to simulate 10 births, use a random number generator to generate 10 integers between 0 and 1 inclusive, and consider 0 to be a male and 1 to be a female.)

Brand Recognition The probability of randomly selecting an adult who recognizes the brand name of McDonald’s is 0.95 (based on data from Franchise Advantage). Describe a procedure for using software or a TI-83/84 Plus calculator to simulate the random selection of 50 adult consumers. Each individual outcome should be an indication of one of two results: (1) The consumer recognizes the brand name of McDonald’s; (2) the consumer does not recognize the brand name of McDonald’s.

Solution 5BSC

The probability of randomly selecting an adult who recognizes the brand name of is 0.95. Using the simulation, procedure generate 50 random two-digit integers corresponding to 50 adults from the random generator from a computer.

Minitab: Select Calc from the main menu bar, then select Random Data, and

next select Integer. In the dialog box, enter 100 for the number of rows, store the

results in column C1, and enter a minimum of 1 and a maximum of 95.

Minitab Code:

MTB > Random 100 c3;

SUBC> Integer 0 100.

Let 01-95 represent an adult who recognizes the brand name, otherwise an adult who does not recognize the brand name.