Participation in Market Research Survey An advertising

Chapter 11, Problem 24

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Participation in Market Research Survey An advertising firm has decided to ask 92 customers at each of three local shopping malls if they are willing to take part in a market research survey. According to previous studies, 38% of Americans refuse to take part in such surveys. The results are shown here. At \(\alpha = 0.01\), test the claim that the proportions of those who are willing to participate are equal.

                                                           

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