The manager of a fleet of automobiles is testing two brands of radial tires and assigns one tire of each brand at random to the two rear wheels of eight cars and runs the cars until the tires wear out. The data (in kilometers) follow. Find a 99% confidence interval on the difference in mean life. Which brand would you prefer based on this calculation?
Brand Marketing 10/12/16 11:28 PM Week 7 – October 12, 2016 Building Global Brands & Russian Standard Vodka Case • What o There is no standard definition of a “global brand” ▯ A brand that is the same in several countries –vague. o Working definitions o • Why o The lure of global branding ▯ More countries, more revenues, more profits. ▯ Sometimes to counteract declining sales in domestic market ▯ Reduced costs through economies of scale ▯ Recognition that consumers are getting