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Product MarketingAn advertising company plans to market a
Chapter 6, Problem 27E(choose chapter or problem)
Problem 27E
Product MarketingAn advertising company plans to market a product to low-income families. A study states that for a particular area, the average income per family is $24,596 and the standard deviation is $6256. If the company plans to target the bottom 18% of the families based on income, find the cutoff income. Assume the variable is normally distributed.
Questions & Answers
QUESTION:
Problem 27E
Product MarketingAn advertising company plans to market a product to low-income families. A study states that for a particular area, the average income per family is $24,596 and the standard deviation is $6256. If the company plans to target the bottom 18% of the families based on income, find the cutoff income. Assume the variable is normally distributed.
ANSWER:
Answer
Step 1 of 2
(a)
The average income per family is $24,596 and the standard deviation is $6256.
We are asked to find the cutoff income if the company plans to target the bottom 18% of the families based on income.