Calculating Employers Payroll Taxes For the week ending June 30, EZ Copy Centers payroll has total gross earnings of $4,836.60. Calculate the employers payroll taxes. Use the following percentages: Social security tax 6.2% Federal unemployment tax 0.8% Medicare tax 1.45% State unemployment tax 5.4%
C H A P T E R 2 A User’s Manual: Advertising, Promotion, and Marketing Essentials FIGURE 2.1 Build a Foundation Advertising is in trouble only if you think of the narrow box advertising has traditionally been in, which is gettingonTVorinprint. - LindaKaplanThaler,Founder,KaplanThalerGroup This is not a book about advertising. This is a book about touching consumers where they live—and work and play. Now that we’ve met some of the folks from SS+K and msnbc.com, let’s take a look at the fundamentals the members of these teams have under their belts. We’ll pick back up with them in Chapter 4 to follow how they’ve applied these fundamentals from Chapter 2 and Chapter 3. 1.